As an email specialist, I’m always keen to learn more. That’s why, for the past few months, I’ve been following a top deliverability guru…
I want to see—in real-time—how he revives a dead domain.
Here’s a summary:
~ he started emailing every single day
~ he sent short, punchy, click-baiting emails
(think 50-200 words with pure curiosity)
~ he offered different “gives” in every email
AMA. Free bonus. Pick what he shares next. etc.
~ you have to “reply” to get each “gift”
Repeat this process until he is 80% out of the spam folder…
(why 80%? I’ll explain in a minute)
This is smart.
But the problem I have is…
I tried replying to 2-3 emails but NEVER got the “gifts.”
So, I stop replying for good.
This is something most marketing experts aren’t talking about.
People love strategies, tactics, hacks…
But at the end of the day, one thing trumps everything:
Execution
If you can’t carry through, you can have the most brilliant strategy in the world… and still struggle to reach your goals. (I believe this is the real reason behind why ~20% of his email still lands in spam)
Strategy is a penny a dozen.
Execution is where the money is.
That said, if you have a somewhat cold email list… and you want to gear up for a rewarding Black Friday holiday season… then reach out (“wy<@>wuyenhsu.com”).
I can help you revive your list with a simple strategy plus relentless execution.
Cheering for you,
– WYH