Earlier this week, I took my family to Alishan.
This was the first place my wife and I visited after we started dating 8 years ago… so we wanted to take our little one there, too.
I wasn’t sure what would happen.
The little one just turned 1…
…and we’ve never taken her on a road trip over 1-hr drive.
This time it was 4 hours.
My wife and I spent the whole time planning what might happen and our contingency plan. But when the time came…
I packed the car the day before…
Woke up at 6 am…
Fed, changed the diaper, and left at 8 am…
THEN
ZZZZ…
She slept for 3 HOURS all the way to the hillfoot.
Ate a quick lunch…
And slept another hour up the mountain.
😅
Two lessons here:
1) It’s good to plan ahead
You don’t know what might happen, but simulating the scenario helps you react when accidents happen.
2) But don’t use “planning” as an excuse to procrastinate
A lot of time…
Nothing will happen.
The worst thing that might happen is… often not a big deal.
I see this a lot in e-commerce.
They “rejected” the idea of email marketing using excuses like:
~ I don’t have time
~ I don’t want to annoy my subscribers
~ I’ll do it some other day
Yesterday, I checked one of my client’s accounts.
I’m pulling in 41.24% of their total revenue through email.
No, I do not take credit for all that revenue…
But this shows you how much you might be leaving on the table.
Talk soon,
– WYH