One More Step…

Thanks for stopping by.

You might have joined through my website, free guides, a product purchase, or my Money Finding Audit Application form.

However, to officially join my newsletter, you must open and click a link inside the Confirmation Email within 24 hours.

Your Mission, Should You Choose To Accept It:

To confirm that you’re not an AI robot, alien, or serial killer.

Here’s how to do that:

Go to your inbox
Look for the email titled – “Important: confirm your subscription”
Find the “Confirmation Link/Button” inside that email
And click on that link.

And you’re all set.

IMPORTANT: If you used a fake, incomplete, or “swipe file” email address, you probably won’t get the confirmation email.

But before you head to your inbox, please make sure this newsletter is right for you… (Seriously, read the following for your benefit.)

Here are some common questions I get:

Q: Who are you?

Fair enough.

I know I’m still a weirdo you came across on the Internet.

Let me introduce myself in 60 seconds:

Hi, my name is W. Yen… exactly like ¥.

Wuyen Hsu - Email Specialist for Ecommerces

This is a photo of me (yes, real me) that tells a lot about my ethnicity. So, if you’re racist… and this bothers you a lot… then too bad. 🤷‍♂️

You’ll want to leave right now.

Go ahead, be my guest.

…

….

…..

Still here? Good.

Let’s continue:

I’m the marketing mastermind behind multiple 6 and 9-figure e-commerces… the longest-working freelancer for Hong Kong’s first e-commerce unicorn (I think the only other original team member left was the CEO)… and the copywriter behind dozens of email campaigns that are generating $1.5~9k per week, including:

Cart Abandonment Flow that generates $1.5k to $9k per week
Welcome Flow pumps out $50,000 in a week
Browse Abandonment Flow that brings in ~$4k “easy money” a month
Re-engagement Flow that triggered so many hyper-responses that my client’s customer support team “demanded” it to be shut down
Anniversary Campaign that brought in a whopping $154k in three days
Holiday Promotion Assets – including only two simple emails – that generate $10,000+ every year without needing to change a single word
Value-driven newsletters, which don’t include any sales promotion but end up making over $28k in two days

Okay, enough bragging for one day.

Let’s move on to the next question…

The short answer is:

This is for e-commerces who want to scale without complicating things.

Look, growing an online store is hard… but simple.

All you need is three things:

Get more leads (traffic)

Turn leads into customers (conversion)

Turn customers into repeat customers (retention)

That’s all.

The problem is…

Most businesses only focus on “driving more traffic” and “optimizing product/sales page”.

Yes, they are essential — without a doubt.

However, the real profit lies in engagement (“building relationships so that customers come back to buy more every week, month, and year”).

Because if you have good relationships with your subscribers, you don’t need a fancy product page to convert.

Therefore, my goal for this newsletter is to help you master Engagement.

If you’re an a-hole, this newsletter is NOT for you.

I’m not kidding…

If you join my email list… and reply to my confirmation email saying:

“Who the fuck is this? And why are you sending me this shit?”

Then, I’ll kick you off the list immediately.

No question asked, guaranteed. 😉

With that being said…

If you’re just starting, this newsletter probably isn’t for you either.

(for a different reason tho)

You won’t get the most out of my newsletter without an email list.

So, go back.

Find a way to validate your offer by actually selling some products.

Build a buyer list of ~100 customers.

Then, come back to join my newsletter.

Q: What are your emails about?

The overarching theme is How to Maximize Your Earnings. Or, as I call it, “building a Profit Engine for your business.”

Because I’ve found that…

All marketing problems can be solved by maximizing your earnings.

(e.g. Acquisition cost too high? Maximize your earnings.)

I’ll also cover creative writing, storytelling, modern marketing, traffic strategy for 2026 and beyond, plus other topics I find interesting. (Like food, chocolate, and scuba-diving 😉 )

I like to share the insights I’ve discovered while working with my clients through storytelling, metaphors, and weird parables.

Don’t worry; I’m not here to sell you email marketing “courses.”

As of this update (Dec 17, 2025), I have NOT created any modulated course yet. And there are very few courses (from others) that I’ll openly recommend.

Quick Disclaimer: I plan to offer some mini-workshops or workbooks down the road, focusing on one specific topic: short, distilled, and implementation-driven. If you’re offended by this, please don’t join my list.

Q: But do you sell stuff in your emails?

Of course.

I’d be a terrible copywriter if I never sell anything, right?

For now, the only services I offer are DFY partnership deals plus DWY consulting packages. And I will make these offers whenever I feel like it.

If “selling” in an email doesn’t feel right, please don’t join.

(But seriously? If you hate sales email so much, why are you here… on a website talking about email marketing?! That’s just…🤔)

Q: How often do you email?

I don’t know.

Seriously.

I’m juggling between a daily-ish, entertaining emails and a weekly, deep-dive, mind-shifting article. I haven’t decided yet.

BUT –

Writing is my way of thinking. It helps me cultivate, distill, and simplify interesting information into valuable insights for you.

So, I aim to give you a tiny “Aha!” moment in every email.

(…or at least make you smile after reading 😊)

If you find my emails no longer relevant to you at any time, you can find the unsubscribe link at the bottom of every email I send.

THIS IS IMPORTANT:

Make sure you understand how ‘unsubscribe’ works before you join my email list. All you have to do is tap on the ‘unsubscribe’ hyperlink at the bottom of EVERY SINGLE EMAIL to opt out of my emails forever.

There is absolutely no reason for you to reach out… if you ever decide to leave. So, do not email me complaining about “i dON’t knOW hOw TO uNSubScrIbE!”

If you don’t know how this works…

You have no business owning an email list of your own; therefore, you should not be on my newsletter either.

However…

If you do stick around…

I promise it’ll be worthy of your attention.

Here Are The Next Steps…

If what you’ve read so far resonates with you, here are the next steps:

Go to your inbox
Look for the email titled – “Important: confirm your subscription”
Find the “Confirmation Link/Button” inside that email
And click on that link.

And I’ll be waiting for you on the other side of the adventure.

See you there.

– W. Yen
Foodie/New Dad/Email Storyseller