I made a big mistake.
I had an ambitious idea when I first started this email storytelling series…
I wanted to challenge myself to explore various storytelling formulas and demonstrate each concept using a “show, don’t tell” approach.
The problem?
ONE
Most people are not storytelling geeks like me.
You don’t want to learn “everything.”
You want to discover the simplest and most effective way to USE storytelling to make it rain for your business.
And making it more complicated isn’t helping.
(which also goes against my belief that marketing should be stupidly simple)
TWO
I’m standing in the car rental shop in Okinawa right now…
…with 2 older fella (my parents) and 1 annoying little fella (my 18-month-old).
So, not the perfect timing to create a “series.”
Instead…
I realize what I should be doing.
I should be writing a book.
Documenting 80/20 about email storytelling.
Giving you a system.
Teaching the only things you need to know to start writing a profitable story.
Sharing this book live as I write.
So, in 4 to 6 weeks, I’ll have (1) a book I can sell, (2) a referral magnet I can gift my clients, (3) a lot of power content I can share, and (4) a system I can coin my own.
And that’s what I’ll be doing…
…as soon as I return from Japan.
This means we should be able to start in ~1 week.
Stay tuned.
To your success,
– WYH