Tomorrow, we will officially kick-start the E-commerce Holiday Promotion Compendium.
đ
However, I want to talk first about a very common mistake in owner-marketer relationships.
If youâre a business ownerâŚ
When you come across a professional who consistently delivers on time, makes it rain like clockwork, is easy to communicate with, and whom you enjoy working withâŚ
Donât burn the bridge by asking for a cheap discount.
Iâve seen this too many times.
A business owner fumbles through a dozen freelancers or agencies until they finally find someone that is both easy to work with AND generates resultsâŚ
Then –
First month, âWOW, you are amazing!â
Second month, âThis is really outstanding.â
Third month, âKeep up the good work.â
âŚ
..
.
Tenth month, âWhy are we only seeing 35% growth, not 200%? Iâm not going to pay you the full commission because you didnât hit âour unreasonable expectations.ââ
Look. I get it. You are paying the invoice. But trust me⌠there are way more businesses than solid talents.
The moment you have cold feet on a commission, you lose the talent forever.
And I guarantee you will regret it.
On the other handâŚ
If youâre a freelancer/agencyâŚ
Stick to your contract.
Donât overdeliver every month. Donât discount. Donât give out âfavors.â
No, Iâm not telling you to be an asshole⌠you still have to be professional. That means hitting deadlines, communicating frequently, showing your work, getting results, forever optimizing, etc.
Thatâs the bare minimum.
BUT –
If you agreed to 30 email credits, donât do 40 every month.
If you agreed to an asynchronous structure, donât check your Slack every 10 minutes⌠or hop on every call.
If you agreed to a revenue share performance bonus, ASK FOR THE BONUS EVERY MONTH (…or else you wonât be able to ask for one in the future).
Youâre not âdoing your client a favor.â
You are disrespecting your own contract and leading by example.
Thereâs an old Chinese proverb:
âA small help earns a friend, but a large one can turn a friend into an enemy.â
This is very true in the professional world.
(Ask me how I know)
The reason I want to bring this up is that –
Holiday promotions are the root of all evil.
High stress. Over-optimistic revenue milestone. Exhausted team.
This is when most of the âcollaboration problemsâ pop up.
Remember –
Youâre not closing shop after this Black Friday.
You still want to survive, grow, and scale⌠in the next 3, 12, 36 months.
So, start treating everything with a long-term mindset.
To be continuedâŚ
– WYH