When I first offered email copywriting...
I was challenged by a few people:
"Email doesn't work anymore. Nobody uses email and it's full of spams. Email is like Blackberry - old technology that no one wants. You should be doing Facebook Group... or Instagram... or SnapChat. Anything but email will work."
They made it sound like email is some sort of no-men zone of wasted land where everything is abandoned.
But the funny thing is...
They're also the people who send in their feedbacks THROUGH emails and based on researches are opening emails 5, 7, 13 times every day.
They simply can't stand the little red notification on their phone telling them they have unread emails. They even check their inbox every two hours when there is no notification...
No wonder we've had experience in a country where it's "commonly known" to not use email anymore but end up getting 90% open rate for a recent promotion.
That's the hard truth. *epic background music*
While new social media platforms are great opportunities to explore, the money will remain inside the list - for a very long foreseen future.
Now, if you're ready to stop being the "cool kid" and embrace the technology that'll make you some good ol' money, it's time to check this out: