never ask for a favor in your emails

When it comes to email marketing, it’s important to get customers’ (prospects’) feedback:

  • A reply can instantly boost your deliverability.
  • A survey can give you infinite hooks
  • A review can increase your credibility 10-fold

So, how can you get these?

The short answer is – you ask.

But one of the common mistakes I see is companies asking their subscribers for a favor:

“Can you take 2 minutes to fill out this survey?”

“Can you whitelist my email address so I don’t land in the spam folder?”

“Can you reply and tell me why you didn’t buy?”

The problem is…

What’s in it for THEM?

People are busy. Ain’t nobody got time for that!

And that’s why you should never be blatantly asking for a “favor.”

Instead, you should always position your request as an exchange.

  • If you reply, I’ll send a free guide…
  • If you complete this survey, you can get 10% off your next order…
  • If you leave a review, I’ll send you…


Something for them.

Cheering for you,

P.S. – I’ll be the first to admit. I make this mistake sometimes, too.

So, let’s do it right this time…

If you email me (wy<@> saying “engine,” I’ll share a secret new offer to help you build out ALL your core email automations… with a risk-free guarantee!

This is the best offer I’ve ever made, and I’m only offering it to 2 businesses for the next month.

So, I’m saving it for the most active subscribers.