fbpx

Here Are 7 Ways We Help Businesses In Napa Area Get More Customers Online

1. On-Site Optimization

"93% of all online experiences begin with a search engine."

This means when your potential customers want to buy something, the first thing they do is search on Google...

...or Bing

...or Yahoo 😉

When your potential customers are looking for a business online, it's a lot like searching for a date on a dating site. When people are searching on a dating site, the first thing they look at is the dating profile.

Your website is YOUR dating profile. 

It's your potential customers' first impression of YOU.

Whether or not your website is “good” is determined by many factors:

- The loading speed...

- The content...

- The links...

And so forth...

Let’s use the loading speed as an example...

Here's what happens when your website is just 1 second slower than your competitors?

  • 1 second delay reduces page views by 11%
  • 1 second delay lowers your conversion rate by 7%
  • 1 second delay decreases customer satisfaction by 16%

This means if a business is making $1,000 per day, 1 second delay can lose $25,000 in revenue per year. 

That's why we focus on optimizing our clients' website BEFORE we implement any other marketing strategies.

Once we've optimized the website, we can move on to the next step...

2. Google Takeover

If you're like most people, here's how you research before investing in anything:

- You go on Google...

- You type in relevant search terms...

- You skip the first few "Sponsored Ads"...

- You start looking around...

It's not a secret that people like "organic search result" more than paid ad.

In fact, when using Google, nearly 80% of users ignore the first few "Sponsored Ads"...

...and focus only on the organic search results.

But do you know that not all organic search results are equal?

Here's the truth:

"75% of Internet users never scroll past the first page of search results."

This means if you're not on the first page of Google right now, you're leaving 75% of the money on the table.

But that's not all...

If you're like most people, you don't buy the first thing you see when you're searching online...

You browse around, read a few blog posts, watch some YouTube videos, check out reviews, and so forth. You explore all your options BEFORE you make a purchase.

Your customers are no different.

And that's why it's not enough to have "one website ranking number one."

"Number one" is good to have. But it makes no sense if you're spending all your resources just to claim "number one" when your competitors (who are also on the first page of Google) are getting the same amount of attention.

Instead, you want to be EVERYWHERE as soon as people start searching.

You want to dominate the first page of Google with all kinds of useful information about your business!

This is exactly how we help our clients dominate their competition...

We want to take over the first page of Google with our clients' Homepage, blog posts, Facebook Fan Page, YouTube channel, Yelp reviews, news release, and so forth...

If 75% of potential customers only focus on the first page of Google, then we want them all!

Moving on...

3. Private Media Network

Everyone knows Search Engine Optimization (SEO) is important...

But few businesses are doing SEO for their website... and... even fewer are doing it right...

Why?

Because people think SEO is complicated.

It's not.

SEO is a lot like a popularity contest.

The main factor Google uses to decide who ranks higher is the number of votes the website is getting through backlinks from trustworthy news sites.

The keyword here is "trustworthy."

Most SEO agencies like to outsource low-quality spam links from India and the Philippines...

The reason why most SEO agencies like to outsource low-quality backlinks is because it's cheap. (On Fiverr, they can get 100 backlinks in less than 3 days for $25.)

But here's the thing:

Google will "penalize" a website if Google sees a lot of low-quality backlinks connecting to the website.

When Google penalizes a website, people won't see the website on the first page of Google EVER - the website won't show up even when people type in the exact website name in Google Search...

At this point, we can officially announce the website dead.

That's why at WuyenHsu.com we take the "hard way."

We develop a network of high-quality news sites that provide valuable information to readers all over the world. We then create high-quality contents that include links going to our clients' website.

It's like getting Wall Street Journal, NPR, and USA Today all linking to your website.

It's the "hard (but safe) way" to get on Google's good side.

4. Lead Engine

Up to this point, we've only talked about SEO...

SEO is powerful for any businesses... 

...because SEO help businesses get customers from FREE traffic (aka organic traffic).

But if a business is only using SEO to get new leads and customers, then the business is missing out...

Here's why:

"Marketers who use a combination of organic SEO (Search Engine Optimization) techniques and PPC (Paid Per Click) ads see an average of 25% more clicks and 27% more profits compared to those who only use a single technique."

To help our clients get the most out of their marketing, we help our clients build their client acquisition asset - called the Lead Engine.

The Lead Engine is a marketing system that attracts new customers through paid advertising... at a profit.

The way we do this is simple:

First, we identify who your perfect customer is...

Then, we help you create useful content that’s designed to get the prospect's attention...

Once your ideal prospects start paying attention to you, we show them ads that will direct them to your website...

The result is more customers.

But that's not all...

When we combine Lead Engine with the next two strategies, we can explode your profit...

5. Back-End Conversion

"96% of visitors who come to your website aren’t ready to buy (yet)."

Most businesses treat their marketing like an one-off event.

They put advertisement in front of a prospect... and... expect the prospect to make a buying decision on the spot.

It's like asking a girl to marry them on the first date!

It could happen, but not likely...

So what do we do instead?

We get potential leads onto an email list so we can nurture the leads until they are ready to become paying customers.

The reason why we choose email is because email marketing has an average return rate of $38 for every $1 spent...

You've already invested resources to attract new leads...

...we want to maximize the lead-to-customer conversion rate.

6. Awareness Targeting

Wouldn't it be nice if every prospect (who visits your website) will take action and schedule a phone call with you?

But it's not possible...

There are too many reasons that could stop buying behavior...

  • Fear...
  • Confusion...
  • Questions...
  • Internet connection problem...
  • Mom calling...
  • Crying baby...
  • Seeing a funny cat video...

I can go on... but you get the point.

Study shows that 67% of all online shopping carts are abandoned - 67%!!

Let's put that number into perspective...

This means among the highly-interested prospects...

...the people who visit your website

...show an interest in your service

...want to call your business

2 out of 3 ideal prospects will end up NOT reaching out to you.

It's bad, but it doesn't have to be...

Because if we can target prospects with content relevant to their position along the buying process... and remind them of where they left off... then we can easily increase the conversion rate.

In fact, we've seen Awareness Targeting (combined with Lead Engine & Back-End Conversion) increases the ROI (Return-on-Investment) of one business to 218,000%... 

...this means when the business invests $1 in advertising, they make $2,180 in revenue!

Pretty amazing, right?

But Awareness Targeting will not work without the last strategy...

7. Direct Response Mindset

The worst marketing strategy is NOT a marketing strategy that fails...

...because a failed marketing attempt tells you what doesn't work (which is as important as knowing what does work).

The worst marketing strategy is a marketing strategy that you don't know the numbers!

"If you don’t know your numbers, you’re not really using direct marketing. And if you’re not using direct marketing, then you really don’t know how you’re doing."
- Brian Kurtz, Direct Response Marketing Legend, Author of Overdeliver -

Direct Response Mindset is result-oriented mindset. 

At WuyenHsu.com, we implement the Direct Response Mindset in everything we do.

We track everything.

The traffic...

The conversion rate...

The ROI...

We don't "guess" or "assume." We measure all the numbers so that we know what's working... and what's not working.

When you have data proving that you can invest $1 and consistently make $2 (or more), then marketing becomes a unique opportunity...

...an opportunity to buy money at a discount - in advance!

Whew! Great stuff, wouldn't you agree?

In fact, if you're trying to grow your business... and you're not implementing these 7 strategies... then you're NOT making the money you should be making.

So if you'd like to implement these strategies for your business, we can help!

Click Here To Find Out More