Meta 😵 – oopsy losing $160k/min

People in the DTC world are going bananas.

Imagine this:

You’ve been preparing for a big launch for months, investing in inventories, customer support, copywriters, agencies… and maybe even courses!

And you’ve been calling meetings after meetings, pulling the all-nighters to plan every little detail.

But on the day of your launch…

The O Mighty F.a.c.e.b.o.o.k – 

Goes belly up at 10:00 am, the prime time for your promotion.

It sucks, right?

Especially if you’re spending a gazillion dollars without access to your ad accounts.


Well, this happened yesterday. Facebook and Instagram crashed at 10 a.m. ET for two hours, with no real explanation.

And this is why every business needs to have three legs.

  • Paid traffic
  • Earned traffic
  • Owned traffic

You want one of each…

Because having three traffic sources helps you sustain turbulence – like yesterday – without losing all your “acquisition.”

But still allows you to focus without spreading yourself too thin.

Cheering for you,

P.S. When it comes to paid or earned traffic, you have many options:

Facebook, X, Instagram, Google, YouTube, TikTok…

They can all be “profitable.”

But when it comes to Owned Traffic, there’s only one choice:

Your email list.

It’s your “safety net” when social media platforms go sideways. 

So, focus on building, nurturing, and entertaining your email list daily.

(and if you need help, you know where to find me)