Meta šŸ˜µ – oopsy losing $160k/min

by

People in the DTC world are going bananas.

Imagine this:

Youā€™ve been preparing for a big launch for months, investing in inventories, customer support, copywriters, agenciesā€¦ and maybe even courses!

And youā€™ve been calling meetings after meetings, pulling the all-nighters to plan every little detail.

But on the day of your launchā€¦

The O Mighty F.a.c.e.b.o.o.k – 

Goes belly up at 10:00 am, the prime time for your promotion.

It sucks, right?

Especially if youā€™re spending a gazillion dollars without access to your ad accounts.

šŸ˜Ø

Well, this happened yesterday. Facebook and Instagram crashed at 10 a.m. ET for two hours, with no real explanation.

And this is why every business needs to have three legs.

  • Paid traffic
  • Earned traffic
  • Owned traffic

You want one of eachā€¦

Because having three traffic sources helps you sustain turbulence – like yesterday – without losing all your ā€œacquisition.ā€

But still allows you to focus without spreading yourself too thin.

Cheering for you,
Wuyen

P.S. When it comes to paid or earned traffic, you have many options:

Facebook, X, Instagram, Google, YouTube, TikTokā€¦

They can all be ā€œprofitable.ā€

But when it comes to Owned Traffic, thereā€™s only one choice:

Your email list.

Itā€™s your ā€œsafety netā€ when social media platforms go sideways. 

So, focus on building, nurturing, and entertaining your email list daily.

(and if you need help, you know where to find me)