It’s interesting how people overreact to marketing emails.
A lot of business owners are afraid to email more often because they get hate emails from every broadcast.
I’m not kidding.
I’ve seen 500-word long email replies that demonstrate pure stupidity.
Isn’t it much easier to…
Just click the unsubscribe link?
(especially since no one forced you to optin?)
🤔
Well, this is my advice for business owners:
To build a thriving business, you need a thick skin.
Haters will always hate.
Some people will hate you for donating to Doctors Without Borders.
🤷
But instead of letting the hatred get to you…
Focus on the data.
Are you seeing abnormal open/click rates?
Are you seeing an unusual spike in sPaM complaints?
Are you seeing a dangerous dip in earnings per subscriber?
If not, why would you care?
Kick the haters off your list, and move on.
We have a business to grow.
Ain’t nobody got time for that.
(or you can use the hate email to your advantage… and create a new hook for your next campaign. trust me, it’s fun and effective)
Cheering for you,
Wuyen