Act 4 – Email Profit Engine

(Image generated by MidJourney.)

Imagine you’re reading your favorite series…

It can be Harry Potter, Lord of the Rings, The Wheel of Time, A Song of Ice and Fire, Dune, The Girl with the Dragon Tattoo, or Twilight. 

The genre doesn’t matter.

What matters is the emotional connection and the desire to keep reading.

Because all great series will take you on a journey… 

  • Introducing a new world,
  • Creating excitement,
  • Suspending your curiosity,
  • Building tensions,
  • Surprising you with twists and turns,
  • Making you fall in love with the characters,
  • And leaving you craving, “What happens next?!”

Read that again. 

Because that, my friend, is the ultimate secret of email marketing.

If you want to build an Email Profit Engine

One that boosts sales… increases retention… creates customers for life… WITHOUT feeling sleazy or cheesy, then it’s all about Entertainment.

Because while people subscribe to your email list for the value (lead magnet, discount code, free stuff, etc)…

They will only stay if you constantly & relentlessly deliver entertainment… plus nurture the relationship.

In short, Entertain + Educate + Encourage.

(in that specific order)

The best way to do this?


Because people love stories. It’s the only mechanism to which we have no defense against.

Want proof?

You might not remember what you ate for dinner three days ago, but…

You can still vaguely remember a movie you watched three YEARS ago.

(and movie is the ultimate form of storytelling – the foundation for Disney’s $80 billion empire)

This is why Dr. Jennifer Aaker, behavioral scientist at Stanford Graduate School of Business, calculated that people are 22 times more likely to remember facts if they are part of a story.


If you compare reading a fun, exciting story… to a sea of “advertising flyers” in you inbox… which would you rather read?

All of that means…

When you do storytelling the right way, you build a world that attracts the right prospects, pulling them toward you effortlessly by showing them:

“People like us believe in values like these… and BUY things like these.”

When you’ve done this correctly, turning prospects into customers is no longer an uphill battle but an inevitable result.

Just like these e-Commerces:

The J. Peterman Company

Burlap & Barrel

Alaska Salt Co.


Liquid Death

Last Crumb


Brooki Bakehouse

All of them are building their world – one message at a time.

But creating better prospects isn’t the only benefit...

More importantly, Email Profit Engine satisfies three core business needs:

👉 Continue to Act 5 – The 3 Unexpected Bonuses