Act 4 – Email Profit Engine
(Image generated by MidJourney.)
Imagine you’re reading your favorite series…
It can be Harry Potter, Lord of the Rings, The Wheel of Time, A Song of Ice and Fire, Dune, The Girl with the Dragon Tattoo, or Twilight.
The genre doesn’t matter.
What matters is the emotional connection and the desire to keep reading.
Because all great series will take you on a journey…
- Introducing a new world,
- Creating excitement,
- Suspending your curiosity,
- Building tensions,
- Surprising you with twists and turns,
- Making you fall in love with the characters,
- And leaving you craving, “What happens next?!”
Read that again.
Because that, my friend, is the ultimate secret of email marketing.
If you want to build an Email Profit Engine…
One that boosts sales… increases retention… creates customers for life… WITHOUT feeling sleazy or cheesy, then it’s all about Entertainment.
Because while people subscribe to your email list for the value (lead magnet, discount code, free stuff, etc)…
They will only stay if you constantly & relentlessly deliver entertainment… plus nurture the relationship.
In short, Entertain +Encourage + Educate.
(in that specific order)
The best way to do this?
Because people love stories. It’s the only mechanism to which we have no defense against.
When you do storytelling the right way, you build a world that attracts the right prospects, pulling them toward you effortlessly by showing them:
“People like us believe in values like these… and BUY things like these.”
When you’ve done this correctly, turning prospects into customers is no longer an uphill battle but an inevitable result.
Just like these e-Commerces:
All of them are building their world – one message at a time.
But creating better prospects isn’t the only benefit...
More importantly, Email Profit Engine satisfies three core business needs: