Act 3 – The New Approach
(Image generated by MidJourney.)
Quick question:
What would you do differently if you knew that 85% of your potential customers would ONLY become customers AFTER staying on your list for over 90 days?
Well, most e-commerces will treat their subscribers (very) differently.
Relationships start to matter – a lot!
Why am I asking?
Because that’s your new reality.
Legendary marketer, Dean Jackson, once did a study and found:
- Only 15% of your customers will buy in the first 90 days.
That’s a shocking statistic, right?
(Burning your list becomes… literally burning money 🤷♂️)
But it’s true.
Therefore, your mission has suddenly changed from:
“Getting sales as FAST as possible.”
Into…
“Building relationships, establishing trust, making better prospects so they will stay on your list for as LONG as possible.”
Because this will bring in 5-time more profit with the same marketing budget.
But these are two very different games, leading us to the million-dollar question:
“How do you create better prospects – people who want to stay on your list and hear from you consistently?”
(Yes, better prospects are “created,” not just found. I promise I’ll talk more about this idea in future newsletters.)