Act 3 – The New Approach

(Image generated by MidJourney.)

Quick question:

What would you do differently if you knew that 85% of your potential customers would ONLY become customers AFTER staying on your list for over 90 days?

Well, most e-commerces will treat their subscribers (very) differently.

Relationships start to matter – a lot!

Why am I asking?

Because that’s your new reality.

Legendary marketer, Dean Jackson, once did a study and found:

  • Only 15% of your customers will buy in the first 90 days.

That’s a shocking statistic, right?

(Burning your list becomes… literally burning money 🤷‍♂️)

But it’s true. 

Therefore, your mission has suddenly changed from:

“Getting sales as FAST as possible.”


“Building relationships, establishing trust, making better prospects so they will stay on your list for as LONG as possible.”

Because this will bring in 5-time more profit with the same marketing budget.

But these are two very different games, leading us to the million-dollar question:

“How do you create better prospects – people who want to stay on your list and hear from you consistently?”

(Yes, better prospects are “created,” not just found. I promise I’ll talk more about this idea in future newsletters.)

The answer:

Create an Email Profit Engine that can generate sales WHILE building relationships.

👉 Continue to Act 4 – Email Profit Engine