As Black Friday is just around the corner… WAIT
There’s still a whole month before BF befalls
So… why am I getting dozens of BF offers in my inbox already?
“We’re doing an early BF sale”
“15 Days 19 Hours 41 Minutes 51 Seconds”
“AmAZinG mINd-BLowIng SUpeR DUPer irResisTiBLe oFFeR—oNE moNtH lEfT… BUY NOW… or we will have to give you 3 deadline extension and run the sale again next month… please please please buy. I’ll be your bff if you do”
This is silly
FIRST
There’s zero urgency when I see a count-down with 15+ days
SECOND
You’re just shifting the Nov competition to Oct
THIRD
After running dozens of promotions for my clients, I concluded:
longer promotion ≠ more sales
It’s almost impossible to sustain the excitement for more than two weeks.
Whether you’re running the campaign for 3 days, 7 days, 2 weeks, or 2 years… 90% of your sales will come in the first two days plus the last day.
The middle?
It’s no man’s land.
(you’re only draining your team when you drag)
That said if you don’t have a BF promo in mind…
I have some time next week—to help 3 eCommerces lay out a laidback BF promo campaign—on a quick call.
Reach out if you want to claim one.
Cheering for you,
Wuyen