is it cold in your business?

The weirdest part about winter in Taiwan is…

One day, you’ll wear shorts, seek shadows, and enjoy ice cream to fight off the heat because it’s 30°C (86°F) outside.

The next day…

You wake up, and you can’t get out of bed.

The air is biting, the water is freezing, and you’re puffing mist with every breath.

Because it dropped to 8°C (46°F) overnight.

Now, this is nothing compared to the snowstorms in Japan and Korea right now. (I think they’re at -15°C… 5°F 🥶)

But this kind of temperature fluctuation is even more deadly.

We see dozens of cardiovascular incidents yearly during the first cold snap.

Because you’re not prepared.

You went to bed with silky Airism pajamas…

…and woke up needing a down jacket.

Well, this danger exists in business as well.

You can be doing really well one month – numbers are growing, the market is strong, and you’re hiring to keep up with the demand – but the next month…

Facebook bans your account.

Google decides that you’re not worthy of the first page.

Traffic dries out.

And revenue is dropping fast…

The worst part?

You’ve already ramped up the cost of team building.

This is when most businesses panic.

(and often make the wrong decisions – like jacking up ad when CAC is ridiculous)

But dips WILL come – that is inevitable.

And that’s why it’s so important to create a safety net by:

building a list

nurturing the relationship

and creating assets.

This helps you save your business when advertising platforms won’t.

When you’re low in sales, you can easily send an email campaign and bring in enough moolah to carry you through the dip.

(that is if you’ve invested in building the relationship so far)

Okay. That’s all for today.

I need to return a book to the library by the 25th.

So, I’ll be snuggling on the sofa (wrapped in a comfy blanket) and reading all day.

Cheering for you,