A few weeks ago, I was at a funeral.
Buddhist ceremony. 2 hours of chanting sutras. Tons of rituals that made very little sense to me because…
The deceased wasn’t even a Buddhist.
As I was standing there with a sore back, I had an epiphany:
A funeral was never “meant” for the deceased.
(I’m sorry. They’re dead. It doesn’t matter to them anymore.)
The reason many funerals—especially a Buddhist style—are so long is to…
…exhaust the people attending the ceremony
…so that you don’t have energy left to be “sad.”
Interestingly, this reminds me of many “marketing strategies.”
So many moving parts.
So exhausting.
The agency that built these “systems” made them too complicated on purpose, so you wouldn’t know what’s working and what’s not.
And it becomes impossible to replace the agency because no one can come in a “maintain” that Behemoth.
This is especially common with “customized” websites, ESP, and… really anything that’s customized.
That’s why I always advocate for simplicity.
Simple strategy removes guesswork.
Simple strategy avoids waste.
Simple strategy shows you what’s working and what’s not.
Simple strategy can be tested (and proven) fast.
If your marketing agency cannot explain your system in plain language… showing you the WHOLE system on a piece of napkin… I guarantee you:
There are unnecessary complications in play.
But if you really want to scale, challenge yourself with the question:
How can you keep your marketing strategy (stupidly) simple?
To your success,
– WYH