Time: Friday night @ 19:30
My brother-in-law crawls through the door, looking like a walking dead.
I stare at him and ask, “What the hell happened to you?”
“I think I have the flu,” he hoarses, “I’m having a fever and even my tongue is hot.”
We both turn and look at the little one…
(who’s reaching her hands out to greet her uncle with joy)
“I better go to the doctor before they close.”
*a few moments later*
My brother-in-law returns with a puzzled look.
“Is it the flu?”
“I still don’t know.”
“Huh?”
“The doctor wouldn’t let me do the RIDT. He just handed me some antipyretics and sent me home.”
(the weirdest thing is—four other people at his office caught the flu on Friday… and his throat is hurting like he swallowed a knife. Yet the doctor still insisted on not doing the test yesterday)
Making symptomatic prescriptions without diagnosing the root cause… is a slippery slope.
But this happens often in the marketing world. Marketers make “suggestions” without conducting research, interviews, or audits.
But the best way to approach any marketing project is:
“- Ask good questions
– Write the best copy I could, and
– Be a good COLLABORATOR”
(by Kevin Rogers, founder of Copy Chief)
Everything starts with asking good questions.
Cheering for you,
Wuyen