The little one is going through a new cycle.
She goes through three phases every day:
* She’ll be acting like an angel in the morning
* Then, she’ll turn needy in the afternoon
(you can’t leave her sight for 5s)
* Finally, she’ll let out the devil after dinner
She can yell—nonstop—for 40 minutes even if you break your wrist holding her.
Diaper ✔
Milk ✔
Burp ✔
Temperature ✔
Wanna sleep? ❌
🤷
But right before you run out of patience…
She’ll pause—and give you a cute little chuckle. As if she knows an unexpected cuteness can reset your frustration. Then –
She’ll bring back the monster again.
Babies know how to manipulate their parents’ emotions like a master copywriter.
Anyhoo…
Let’s make an awkward transition to a marketing lesson:
One of the biggest mistakes in marketing is being too predictable.
– If you always email the same way
– If you always run the same discount
– If you always use the same design
People learn to tune out fast.
And that’s why—every once in a while—you want to throw a curveball.
Just like the unexpected chuckle after 40 minutes of howling.
This can be a surprise offer… a contrarian story… or a limited-time bonus.
Something out of the ordinary to yank back people’s attention.
This unpredictability keeps the relationship fresh.
Cheering for you,
Wuyen