It’s 6:00 am—Christmas morning.
*BANG*
Your kids burst through the door, yelling with joy and excitement.
“Mama—Mama—Daddy—Daddy”
“WAKE UP! I want to open the presents.”
You stick your head out of the cozy blanket, hair sticking in every direction, eyes half closed, “G….gi… give me 30 minutes. I was busy wrappin…”
*crack*
Your partner elbows you in the rib—stopping you from giving away Santa.
*sigh*
“Alright, alright, alright… I’ll be there in five.”
*A few moments later*
The family gathers around the glistening tree, admiring your work… Santa’s work. The puffy socks on the wall. The bright and inviting presents under the tree. The empty cookie plate on the stool.
Your children rush toward the tree, snatching their gifts and tearing off your 4-hours of hard work in 8 seconds.
They pop off the lid…
Reach inside…
Pull out a letter…
And read:
“Here’s a 25% OFF CODE JUST FOR YOU… this is my gift to you so you could pay me. THANK ME NOW, and go get your CC.”
…
…
“Dad, this gift sucks.”
And now you know –
How your prospects feel—when you make the “claim” that you are giving them a Christmas gift… in the form of a discount code.
Cheering for you,
– WYH