This is the most common objection for business owners:
“I don’t want to send too many emails. I don’t want to be annoying.”
FIRST
Are your emails annoying?
If so, that’s a very different problem.
SECOND
On average, people binge 1 hour and 46 minutes of Netflix every day.
Heck…
Most people spend over 14 minutes sitting on the toilet pooping each day.
That is 14 minutes of “mindless swiping TikTok” time.
And you’re worrying about your email—which takes no more than 2 minutes to read—being too much?
THIRD
Here’s a message my client got a few weeks ago.
“Please send emails about your new teas. Many of us are busy, and it’s easy to forget to check on the website.”
Please send more emails…
PleASe sENd MOre eMAiLs?!
I’m already sending daily emails for this client, and loyal customers want more!
This is the reality.
People are BUSY.
They are not thinking about your brand—like you are.
If they don’t want to read an email, they will delete it and move on.
But…
If I’m working for your competitor… sending 4 to 7 emails a week… but you’re too afraid to send just one email a week…
(quoting Justin Brooke)
“I’m gonna eat your lunch. Then your dinner. And probably your dog’s kibble, too.”
To be continued…
– WYH