Last Wednesday, Tracy messaged me:
“Can we go to the mall tonight? I want to get a new case for my phone.”
So…
I finished the laundry, picked up the little one, changed diapers (twice), washed & sanitized all his stuff, washed his hands (twice), and drove to the mall to meet my wife.
The moment I stepped into the store…
Wait.
I couldn’t.
The store was jam-packed with customers… rubbing shoulders… stepping on each other’s feet… and rushing toward the checkout with baskets of 2-300 buckaroos’ worth of phone cases, magnetic portable phone banks, car holders…
…to replace their perfectly functional existing phone case.
Think about it:
Everyone in that store already has a phone case.
(side-eyeing Tracy)
YET –
They are very, VERY happy throwing their money into the water to get a new one… because it has a different brand collaboration design?
Lesson?
People LOVE to buy.
Stop worrying about “I don’t want to be selling things in my emails because it’ll piss off my subscribers.”
You do know you’re still “selling” things when you send out a poster ad disguised as an email, right?
To be continued…
– WYH