When it comes to marketing, trust is everything.
To give you an example:
I joined a newsletter back in March 2023. I LOVE the emails.
I loved it so much that I bought every single offer from the owner in the first 4 months. (a lot of time, sales page unseen)
But everything changed in July.
The owner promoted an affiliate program from another marketer.
I invested in the program, and the affiliate pulled a bait & switch on me.
(Long story short, I bought a marketing program… and was forced to listen to Options Trading BS for life. I can’t unsubscribe or I lose the product I paid for.)
Now, the owner has apologized to me for this bad experience.
And I still enjoy his newsletter.
But…
I haven’t bought another affiliate from him again.
This is an important lesson for all business owners—whether you’re selling info or physical products.
Trust is hard to earn but easy to lose.
To you, the customer is only one out of hundreds you deal with daily.
To the customer, this is his/her whole experience.
Cheering for you,
Wuyen