Most marketers will tell you:
Attention span is scarce. You have 8.25 seconds to make a splash.
But if we look at the stats:
~ MrBeast’s average video length is 16 minutes
~ The blog posts with the most traffic is about 1,500~2,500 words
~ The average adult spends ~62 min/day on Netflix
(the last Eater documentation I watched was 17:25 long)
This means…
FIRST
We live in a noisy world…
But people still love long-form content.
SECOND
Entertainment works wonders when it comes to capturing attention.
(Netflix gets more view time than YouTube and TikTok)
So… the real questions are:
Is your stuff worth my time?
In other words…
“Will I procrastinate on what I’m ‘supposed’ to do to read/watch your thing?”
And that is my prediction for email marketing in 2025.
Whoever can lift their subscribers the most (entertain, empathize, and enlighten… in that order)—wins.
But the next question is… how?
“Companies with compelling brand stories have experienced a 20% increase in customer loyalty.” – The Brand Shop
Talk soon,
– WYH