I’ve been helping a client empty their seasonal inventory.
The idea is:
They have a seasonal product that comes out every June. As we approach the new season, customers stop buying old inventory.
It makes sense.
Why would I want to buy a 2024 Toyota Camry in 2025?
The problem is –
This marks a red flag on their bottom line.
So… the more units we can move before the cutoff, the better we can liquidate costs. (Ideally, we should move the units earlier… but I only onboarded this client recently🤷)
I admit.
This is an uphill battle.
(even the client admits this)
That’s why I’ve been pulling all my brainpower to create powerful narratives to give customers a “compelling reason” to buy NOW.
~ Basic
“End of Season” = 153 orders
~ 2nd Grade
“Birthday celebration” = 1,118 orders
~ Intermediate
“How this product gets better with aging” = 248 orders
~ Advance
Daily story-driven emails = 1,847 orders
~ Last Dance
“I declare war on [cencored]. Here’s why!” = TBD
So far—excluding the last dance—I’ve pushed 3,390 orders, generating ~92k on a “leftover” product.
Life is good.
Talk soon,
– WYH
PS – I will share more in my upcoming book