I got an email from a brand running a promo:
Six flagship products. 1k+ value. 200 dough. Five days only.
Sweet deal.
But the second I saw the offer…
I threw my phone out the window, stormed out the room, yelling –
“I’m ROBBED. REFUND. GIMMIE.”
I’m pissed because…
A few weeks ago, I purchased three of the six products in that package… setting back a good…
(you guessed it)
200 moolah!
This is the ultimate problem with discounts.
You are punishing your best customers. The more I buy from you, the angrier I get when you offer a jump-off-the-cliff deal.
Every time you run a discount sale…
These ideas flash through my mind:
~ “I’ll wait… maybe there’s an even better deal”
~ “I will NEVER buy anything at full price”
~ “this product must be bad—or you won’t be discounting”
That’s a terrible positioning.
So, what do you do instead?
There’s one way to solve ALL these objections… allowing you to run profitable promotions without turning people off.
(plus without sacrificing long-term relationships)
Curious?
I’d be happy to share in private.
Cheering for you,
– WYH