How to make your biz invisible during Black Friday

I don’t remember the last time I got excited about a Black Friday deal…

Maybe it’s because…

Most offers are flat-out boring. 😛

In the book To Kill a Mockingbird (1962)…

Atticus Finch, the lawyer protagonist, famously said:

“You never really understand a person until you consider things from his point of view… Until you climb inside of his skin and walk around in it.”

So, if you want to understand what your prospects really want…

Imagine you’re one of them:

It’s 9 a.m. Black Friday morning.

You wake up, grab your phone, check your inbox, and…

1,602 unread!

Everyone is screaming, “CraZy dIsCOunt – tODaY OnLY!!!”

You roll your eyes and decide to deal with it later…

And later turns into never.

Think about it: Your prospects are getting a lot of “great deals” in the next two weeks leading up to BF/CM.

Why should they care about yours?

Because the truth is…

Bigger, better discounts don’t cut it anymore.

It’s like trying to stand out in a haystack by being… a longer straw.

If you don’t have an answer, start thinking right now.

And I’ll share some inspirations in the coming days…



Okay, it might be too late to change anything for this BF/CM, but it’s not the last campaign for your business, right? 😉

Trust me.

It’ll come in handy.

– Wuyen

P.S. If you’re making some unique offers this year, I want to hear about them! Share it here.

Here’s My Deal:

If you’re an e-commerce owner… but don’t have time to run the email promotions yourself… then check this out: