Today, I’m taking Tracy, my little dragon, and my parents to 国際通り. One of the busiest streets in Okinawa.
And I’m a bit nervous…
Because Okinawa is flooded with tourists.
I know –
If I let go of the little one’s hand… she’s going to disappear into the crowd without a trace. Just like…
Your emails.
🤣🤣🤣
I’m not kidding.
In the next few weeks, your customers will be bombarded with:
~ “Don’t miss our early BF deals”
~ “50 percent off. This week only”
~ “It’s official: holiday season has arrived”
The same ol’ boring BFCM emails… with discounts… month-long, fake urgency… and poster images that scream neediness.
You know what’s the worst thing you can do?
Blend into the seasonal inbox.
That’s why –
I always advise my clients:
“Shopping seasons like BFCM are the time when you absolutely do NOT want to use image-heavy emails. Because it screams sameness. It blends in. And it disappears.”
Instead –
“Use a plain-text email. Tell stories. Entertain. Send emails that read and feel like a letter from a friend.”
Because you’ll stand out.
And jumping off the paper is the biggest advantage you can have during the shopping season.
To be continued…
– WYH