How do you write juicy pre-launch emails that maximize customers’ desire for your upcoming promotion?
* Tease for as long as you can
* Keep it simple
* Clear > Clever
* Show your excitement
* Share the narrative (theme & why)
* Withhold some info (don’t give away the offer)
* Anchor your price—as early as possible
* Make sure you send one official prelaunch email the day before your launch
To be continued…
– WYH