Want to know what NOT to write during a promo?
Easy.
Go to your inbox. Pop into your Promo Tab (if you have the setting). Look at what your competitors are sending:
~ Final call! 25% off
~ FREE Easter Gift with XYZ
~ Time’s running out! 15% OFF
There you have it. The bad examples.
Urgency, scarcity, and direct offer have their place in a promo:
Open Cart / Close Cart
Besides these two days…
This should NOT be your primary strategy.
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….
…
..
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Oh. So is heavy-designed, image-driven, poster ad-style emails.
🙄
Come on. We live in 2025.
Do you know how well social media have trained your prospects to skim… and ignore image ads?
To be continued…
– WYH
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