How to Launch a Promotional Campaign – Part 6

Last year, I wrote about an interview with Kevin Hart.

(read this first)

Now, imagine Kevin hopping on a time machine…

…cranking the dial back to 1996, before his SAT

What would future Kevin do when we saw young Kevin pissing away his life?

He would hunt him down and “reason” with young Kevin. (even if that means strapping him to a chair—book opened, stick in hand.

Future Kevin would not be afraid to call a hundred times.

He would not be scared to “annoy” young Kevin. Because he knows he’s doing young Kevin a big favor…

…and it is that important.

Now, let’s look at your promotion.

Are you this confident?

Do you know with 100% certainty that you can help your prospect enjoy a better life? (no, it doesn’t have to be a quit-you-job opportunity. It can simply be elevating their meal experience)

If so, you must do everything you can to put your product in the hands of your prospects. Otherwise, you are doing them a disservice.

You should follow this mindset when you plan your close cart campaigns.

To be continued…
– WYH

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