I’m sitting in front of my computer.
Hitting the refresh button impatiently.
Loading. Loading. Loading.
Why does the Recent Campaign dashboard in Klaviyo always load so long…
The first email of the promo just went out 15 minutes ago…
I wonder if I made any…
STOP
I used to do this every time I ran a promo for a client.
It’s a bad habit.
But many business owners make this mistake, too.
They would hit the refresh button every 12 seconds to see if they made more sales. The anxiety. The pressure. The sweaty palms.
“I think I need to pee…”
This is why so many people find it stressful to run promos.
Now…
By nature, you are always going to be a bit nervous.
(even the best copywriters in the world lose sleep during a launch)
But, at the same time, you need a different mindset.
A promotional event should be a celebration.
It should be exciting.
Fun.
Think of it like…
Hosting the annual Summer BBQ party.
Yeah, it’s stressful… and a lot of work preparing the event and cleaning up the mess… but it’s also fun.
You get to hang out with your friends. Enjoy good food. Play football. Enjoy good food. Start a bonfire. Enjoy good food. Play music. And most importantly…
Enjoy good food.
If you want to run successful promotional campaigns regularly—you cannot hate your life while doing so.
(that’s also why… if you can’t come up with an “exciting, worth celebrating offer,” don’t run a promo. 10% discount is a lousy idea)
To be continued…
– WYH
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