*drumroll*
The numbers are here!
For my latest client launch…
I did NOT beat their 2024 BFCM promo.
(In 11 days, I did about 75% of their 19-day BFCM promo)
😭
But considering they were promoting BFCM at a loss… 50% off sitewide + 20% discount on top of the sitewide sales… the client is very, very happy.
Because I increased their revenue by 371% compared to the same time last year… and added 50% of total revenue compared to previous month.
So, yeah, very happy.
This concludes my recent client launch.
The next step:
Try to beat my own numbers next time.
Here are the links for all the emails in this series:
- How to launch a promotional campaign – Part 1
(step 1: it’s not what you think) - How to launch a promotional campaign – Part 2
(what you need to know before writing) - How to launch a promotional campaign – Part 3
(3-part structure) - How to launch a promotional campaign – Part 4
(the foreplay of email marketing) - How to launch a promotional campaign – Part 5
(love your promos) - How to launch a promotional campaign – Part 6
(afraid of sending too many emails? Read this) - How to launch a promotional campaign – Part 7
(zig vs zag) - How to launch a promotional campaign – Part 8
(clear > clever) - How to launch a promotional campaign – Part 9
(2nd most frequently asked questions) - How to launch a promotional campaign – Part 10
(Email Branding 101 Masterclass) - How to launch a promotional campaign – Part 11
(the first day of yourrocket launchpromo event) - How to launch a promotional campaign – Part 12
(dont’ take the heat off the meat) - How to launch a promotional campaign – Part 13
(how to sustain excitement for longer promo) - How to launch a promotional campaign – Part 14
(how to increase the sales of old emails) - How to launch a promotional campaign – Part 15
(managing expectation is part of the game) - How to launch a promotional campaign – Part 16
(how many emails should you send during a launch) - How to launch a promotional campaign – Part 17
(how to sell a product that doesn’t “save life”) - How to launch a promotional campaign – Part 18
(Live vs Prescheduled) - How to launch a promotional campaign – Part 19
(the risk of making revenue projections) - How to launch a promotional campaign – Part 20
(testing questionable hooks) - How to launch a promotional campaign – Part 21
(a secret shortcut to profitable launches) - How to launch a promotional campaign – Part 22
(Close Cart Email Strategy Disclosed) - How to launch a promotional campaign – Part 23
(the forbidden truth about email design) - How to launch a promotional campaign – Part 24
(the final result of my recent client launch)
Talk soon,
– WYH
P.S. – I hope you found this series helpful.
What would you like me to share next? Reply and let me know.