The other day, I saw a quote:
“If you’re lost, the answer is education. If you’re educated, the answer is execution. If you’re executing, the answer is consistency.” (sorry, I don’t know the source)
This rings true in so many ways.
~ Most business owners are not fully leveraging email marketing because they don’t know how (no, it’s not some fancy pain point you need to discover…)
~ Most armchair copywriters are not getting client because they’re only buying courses, never executing
~ Most email marketers aren’t getting good results for their client because they are suffering from shiny object syndrome—jumping from course to course
You want to know the secret to running a successful promotion?
1 – Find one mentor who’s really (really) good at launches
2 – Execute everything they tell you to do for a client
(if this is the first time, don’t ‘question’ their strategy… yet)
3 – Gather the feedback, data, and result from the launch
4 – Try to improve ONE thing the next time
5 – Rinse and repeat (for one or many clients)
IMPORTANT: Do not “stack” another mentor’s strategy until you’ve tested the current approach at least 3 times.
That’s the “secret” shortcut most freelancers will never follow.
To be continued…
– WYH
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