Most marketing courses do not work for e-commerce.
The gurus will teach you to:
~ Talk about the problem
~ Agitate the pain
~ Provide a solution
That’s how you offer a 1-hr biz opp video recording for 1 grand.
Well, good luck selling daily products with that approach.
(think coffee, tea, meat, wine, apparels, etc)
(supplement is an exception)
Sure, there is always pain, desire, identity, and objection in every market.
BUT
Your prospect will not “die” because they bought beef from the Safeway… or drink coffee from Starbuck… or wear Uniqlo.
So, how do you persuade people to buy a premium product when you don’t have Nike’s advertising budget?
This is when Authoritative Branding comes in handy.
Because –
It’s infinitely easier to sell anything when people know, like, and trust you already. So, you build a following that knows, likes and trusts you.
How?
By planting seeds of beliefs in prospects’ minds—every single day.
With what?
Insights. Repetitions. Social proofs. Entertainment. Dimentionalized characters.
The best way?
Email storytelling.
To be continued…
– WYH