I see this a lot.
Two young men.
Similar background.
Both wanted to start their own business.
But 10 years later, one started, scaled, and exited a 10-figure business.
The other?
He quit the entrepreneurship path and returned to a day job many years ago.
What made the difference?
The second young man—who quit early—was a “smarter marketer.”
He overcomplicated marketing.
He sought perfection.
He hopped around from strategy to strategy, trying to be omnipresent before being present at all.
But complication creates procrastination.
The only way to scale is to keep things (stupidly) simple.
I promised to give you the full gameplan.
That’s why I shared all 21 steps.
But here’s the truth…
All you need is the first 6 steps.
They handle 80% of your email marketing needs.
I’ll share a complete recap of all the lessons (steps) with you tomorrow.
But here’s the simplest email marketing strategy—suitable for 95% of the e-commerces. Ready?
1. Get people onto your list by offering a lead magnet + discount
2. Send one welcome sequence
3. Send one email campaign a day, starting after the welcome sequence
That’s all.
Too simple? Maybe.
Effective? 100%.
To be continued…
– WYH