Last Friday, I showed you how to find unlimited hooks for one product.
(it’s a doozy worth reading first)
But some people will say, “That’s only half of the story. You picked tea as an example. There are a lot of stories about tea. What about ice cream, meat, jewelry, perfume, or… a swimsuit?”
Well, it all works the same.
But instead of writing five stories for each product… (*yawn* I only do that for paying clients)… let me show you how to spin one story into five products.
And to make my life harder…
I’ll pick a story I wrote last Friday—DESIGNED to sell tea—and demonstrate:
Here’s the story again:
***
When I got married, my wife and I had an agreement.
If she is ever angry, all I need to do is –
Buy her a bubble milk tea.
The rich, creamy flavor of the milk. The light, earthy finish after each sip. The chewy yet satisfying boba. And the perfect balance between the unsweetened tea and the brown sugar boba.
It works like magic—every time.
(not that I get her angry a lot…)
So… next time you’re in a heated fight.
Consider this:
(segue into selling tea as a saver for a happy marriage)
***
SEGUE 1: Selling Ice Cream
When I got married, my wife and I had an agreement.
If she is ever angry, all I need to do is –
Buy her a bubble milk tea.
The rich, creamy flavor of the milk. The light, earthy finish after each sip. The chewy yet satisfying boba. And the perfect balance between the unsweetened tea and the brown sugar boba.
It works like magic—every time.
Well… almost every time.
One time, my wife was growling at her dad about eating on the couch without a plate… and she already had milk tea in the morning.
As you know –
One Boba works like a charm, two diabetes.
So… I pulled up my queen card.
I brought her Ice Cream.
No, not the bland, artificial, sugar-jacked ice “crystals” you get at the grocery store.
But a homemade gourmet—using locally sourced ingredients—that’s fresh, natural, and explodes your palate. Not too much fat, not too much ice. The perfect buttery, smooth texture, leaving your mouth with a hint of sweetness.
You know –
The kind [BRAND] makes.
CTA
…
SEGUE 2: Selling Meat
When I got married, my wife and I had an agreement.
If she is ever angry, all I need to do is –
Buy her a bubble milk tea.
The rich, creamy flavor of the milk. The light, earthy finish after each sip. The chewy yet satisfying boba. And the perfect balance between the unsweetened tea and the brown sugar boba.
It works like magic—every time.
(not that I get her angry a lot…)
So… what’s your comfort food?
Milk tea? Cookie? Or… juicy, delicious meat—with the perfect marbling—that’s raised the old cowboy way?
Here’s the good news:
At [BRAND], we believe in one thing –
Your meat is only as good as how they’re raised.
If the cow lives in a filthy, tiny pen… drinking mud water infused with their urine… getting beaten, shocked, and bullied every day… that’s going to create one tough piece of stress-out beef.
That’s why we farm our cattle the ol’ Wyoming cowboy way –
We move slowly on horseback to prevent unnecessary stress. The cows roam 10,000 acres of canyons, grasslands, and hills. They drink from artesian wells—drawing naturally clean water from 250+ feet under the earth.
The result?
Mouth-watering steaks that can comfort any carnival eater.
CTA
…
SEGUE 3: Selling Jewelry
When I got married, my wife and I had an agreement.
If she is ever angry, all I need to do is –
Buy her a bubble milk tea.
The rich, creamy flavor of the milk. The light, earthy finish after each sip. The chewy yet satisfying boba. And the perfect balance between the unsweetened tea and the brown sugar boba.
It works like magic—every time.
(not that I get her angry a lot…)
Now, some health police will yell:
“Bubble milk tea is bad for you. Bla bla bla.”
But you know what else might kill you? Being unhappy all the time.
Life is about finding things that can make you delightful… and enjoying every day.
At least, that’s been our goal at [BRAND] from day one.
To create something special for the people you care about.
That’s why I’m so happy getting this review a few days ago:
“Your gift was beautiful and my daughter in law loved it. You truly made our Christmas special”
Thanks! Your review made our Christmas special, too.
CTA
…
SEGUE 4: Selling perfume
When I got married, my wife and I had an agreement.
If she is ever angry, all I need to do is –
Buy her a bubble milk tea.
The rich, creamy flavor of the milk. The light, earthy finish after each sip. The chewy yet satisfying boba. And the perfect balance between the unsweetened tea and the brown sugar boba.
It works like magic—every time.
The moment she pops her straw into the drink, releasing the comforting aroma of warm milk, quality tea, and brown sugar, you can see her face relax.
This got me thinking…
Smell affects our lives in so many ways.
A mouth-watering dish opens your appetite.
A light buttery lotion helps you relax.
A warm, smoky candle reminds you of Christmas with your Nana.
These emotions inspire everything we do at [BRAND].
We are not selling fragrance. We sell experiences.
We tell a different story in each scent.
CTA
…
SEGUE 5: Selling Swimsuit
When I got married, my wife and I had an agreement.
If she is ever angry, all I need to do is –
Buy her a bubble milk tea.
The rich, creamy flavor of the milk. The light, earthy finish after each sip. The chewy yet satisfying boba. And the perfect balance between the unsweetened tea and the brown sugar boba.
It works like magic—every time.
The only problem?
Bubble milk tea isn’t exactly great for your figures.
But having a sweet tooth is not the end of the world…
Here at [BRAND], we want you to enjoy your milk tea without worrying about your appearance. That’s why we are coming out with a new figure-flattering collection:
Each piece comes with 4-way stretching that helps you look fitter.
In addition –
Each design helps you highlight a different body part, showcasing what you’re most proud of… while hiding other parts for mystery.
CTA
(Okay… I’ll admit. I drafted this last one without doing any research on the market. So… I have no idea what women want from a swimsuit)
…
Anyhoo…
I’m going to stop here. Enjoy your two-part masterclass on “How to Find Unlimited Hooks for Your Emails.”
That said –
If you want help telling stories for your brand every day—so that you don’t have to rely on holiday theme promotion all the time (hey, you still remember the original promise?)…
Let’s have a chat.
Talk soon,
– WYH