Yesterday, I came across a speech at Dartmouth by Roger Federer:
***
“Perfection is impossible.
In the 1,526 single matches I played in my career, I won almost 80% of those matches. Now, I have a question for you…
What percentage of points do you think I won in those matches?
Only 54%.
In other words, even top-rank tennis players win barely more than half the points they play. When you lose every second point on average…
You learn not to dwell on every shot.
…
..
.
So, here’s why I’m telling you this –
When you’re playing a point, it has to be the most important thing in the world.
And it is.
But when it’s behind you, it’s behind you.
This mindset is really crucial.
Because it frees you to fully commit to the next point, and the next point after that, with intensity, clarity, and focus.”
***
There’s so much wisdom in this speech.
If you haven’t watched it before, stop and do that first – Search: “2024 Commencement Address by Roger Federer at Dartmouth” on YouTube
It’s the same for everything in life, including email marketing.
When strategizing, writing, and editing a campaign, it has to be the most important thing in the world.
You focus 100% of your energy on doing your best work.
But when it’s broadcasted…
Win. Flop. Mediocre.
You can’t change what has already happened.
So, you detach yourself from any emotion, study the data, and focus on committing to the next campaign.
How can you improve ONE thing in the next round?
Then, you repeat the process.
Day after day. Week after week.
This is how you create a successful case study.
With that in mind –
If you want me to help you implement your email marketing – winning maybe 54% of the time – so you become the top player in your industry, reach out.
Cheering for you,
Wuyen