Yesterday, I broke down destroyed a FB post by an obviously-bad email marketer. (subject: No, this doesn’t make sense)
Go read that email first, or this one might not make sense.
There is absolutely nothing you can learn from his original post.
The only valuable thing?
It gave me inspiration on what to write next.
Because someone else commented below that post –
“Whats the option for A Coach.. She has 20 courses.
So she has to make more courses?”
Of course, not.
The original author decided to hide his shame by answering –
“sorry pal. I’m not a coach email marketer. I wouldn’t know…”
Which is another big red flag because…
This means he’s not a real email marketer at all.
The core principles of email marketing stay the same for all industries.
Sure, there are nuances.
But not knowing anything about writing for coaches? Means you don’t know anything about email marketing.
Now, the plain dumbness of this original author isn’t the point of today’s email. The point is…
It reminded me how little people know about “creating new offers.”
Because when I replied:
“What most people need isn’t more product.
In most cases, it’s better delivery + more “offers.”
You can have one product and spin it into 3, 5, or even 10 different offers. This allows you to have one delivery while having fresh angles to sell it”.
This blew their minds, asking…
“How do you mean spin into different offers like example pls”
Fine.
You’re in for a treat.
Let’s call the next series…
“How to create BFCM e-commerce offers that sell like snow cones in a hot-as-hell day”
LOL
Sorry. I can’t resist using that line.
(if you know, you know)
(if you don’t know, read my email “When is plagiarism plagiarism”)
To be continued…
– WYH