This is the last part of this series.
So far, we’ve discussed:
~ why you need to create more offers, not more products (part 0)
~ what makes an offer “good” (part 1)
~ what’s the difference between an offer vs product (part 2)
~ the #1 mistake most brands make when crafting a new offer (part 3)
~ the 7 core elements that make an offer “irresistible (part 4)
Before we say goodbye to this series…
I want to bring up one more insight.
Look, I don’t care how long you’ve been in the market… how good your product is… how much budget you’re spending on advertising…
You will not hit a home run for every offer.
Some will dominate…
…while others bomb.
Accepting the setback is part of the game.
Don’t be afraid of making a bad offer.
(You shouldn’t be relying on holiday promos to pay the bills… that’s a bad email marketing strategy.)
But most importantly…
When an offer bombs, look at the data and ask yourself why.
Own the mistake.
Learn from it.
Fix it.
Do your customers right.
Make it better the next time.
Michael Jordan did not become Black Jesus at 18.
Now, go make it rain.
To your success,
– WYH