how to be entertaining even when you’re selling boring products

A parrot-looking British host with spider-like fingers popped on the screen.

“As you know… our show is dedicated to covering the biggest news of the week, whatever that news may be…”

“We have a long… proud…”

“ONE WEEK history of doing that.” the host smirked.

“So, what was the biggest news this week?” he continued.

[insert two very inappropriate news clips]

The host stared at the audience with eyes like an ox.

“Okay… okay… okay… I know what you’re thinking…” he stuttered.

“You’re thinking – you’re not really going to do a comedy take on…”

(he took one deep breath)

“The D.e.A.t.H P.e.N.a.L.t.Y, right?!”

“It’s just your second episode. I haven’t even decided if I ‘like’ this show yet.”

Then, the host crushed the next 12 minutes using…

  • Curiosity…
  • Bewildered news clip of Obama…
  • Exaggerated facial expression…
  • Stomach-rolling jokes…
  • Stories…
  • Tiny hamsters eating tiny burritos…
  • And every comedy trick in the book…

To explain the heavy topic, making it hilariously entertaining plus memorable. Now, if you haven’t figured it out yet…

I’m talking about John Oliver’s 9-time Emmy Awards TV show –

Last Week Tonight.

Last Week Tonight is the golden example of Infotainment.

(aka Edu-tainment)

The method of communicating useful and valuable information in an entertaining format.

Throughout the past 10 years, John Oliver covered topics like:

  • Climate change
  • Net neutrality
  • Income inequality
  • Native advertising
  • Miss America
  • Civil forfeiture
  • Infrastructure
  • Patent trolls
  • Poultry farming
  • Food waste

A total of 290 different topics. Topics that are so heavy, complicated, and BORING that no other podcast, TV show, or politician is willing to discuss.

But John Oliver made every one of these episodes fun, engaging, and exciting to watch. 

So, no more excuses.

It doesn’t matter if you sell food, beverages, supplements, gadgets, apparel, toys… or even salt! You can always make your emails entertaining to read.

Because your subscribers will only stay on your email list if you can continuously deliver entertainment in every email.

But if you can become the spotlight in your prospects’ mundane life… giving them something exciting and fun to look forward to… then you will never worry about retention again.

And this is where I can help.

Reach out, and let’s see how we can turn your emails into a daily (or weekly) Netflix show that your best prospects love to read.

Cheering for you,