Yesterday, my wife and I swung by a patisserie promoting their newest seasonal product: Strawberry Dacquoise.
Now, if you’re wondering…
It’s basically a huge Hara Yamato Heguri Strawberry sandwiched between strawberry cream and two heart-shaped Dacquoises.
Well…
Turned out…
While the strawberry was amazing…
The rest tasted exactly like a Hu-Ling-Kah.
(Hu-Ling-Kah is a Taiwan-style dessert originated from biscuits à la cuillère. Two coin-size, crusted fluffy cakes held together by a light sweet cream.)
But the problem is:
Hu-Ling-Kag usually costs about $0.25 each…
But the Strawberry Dacquoise cost $5.
Sure, strawberries have always been expensive, but… a 20x difference?!
So, how did they justify the cost?
Cute product + Seasonal offer + Limited amount + Lots of collaboration with influencers + Strawberry = Irresistible offer for my wife
Lesson?
Good Positioning + Urgency + Scarcity + Awareness + Target Market = Sales?
😆
Cheering for you,
Wuyen