“A jack of all trades is a master of none, but oftentimes better than a master of one.”
– William Shakespeare
This is a question I’ve been pondering:
How much credit can an email copywriter take?
Recently, I noticed a lot of email copywriters making absurd claims, like:
“I’ve helped my clients generate over 150MM in sales”
…completely ignoring all the other factors.
(including product production, customer service, product/sales page, branding, ads, social media awareness, etc.)
Here’s my controversial take:
If you’re only a copywriter, you are worth less than you believe.
A LOT LESS.
Maybe…
10%?
Because even if we’re only looking at “email marketing” alone, there are:
* communication
* research
* brand voice
* strategy
* story FINDING
* email platform
* list management
* deliverability
* offer creation
* human (buyer) psychology
* expectation management
And more.
Writing is only the tip of the iceberg.
So…
Forget about the “dreams” gurus are selling – sit on a beach, write copy, deliver in a Gdoc, and pull 10k/client/month.
In today’s world, it’s not enough to be JUST a copywriter.
You must expand your skills to become a valuable asset for your clients.
You have to become a copywriter + strategist + list manager…
Like a full-stack email agency.
Even if you’re working by yourself…
You still need to become a One-Person Agency.
(giving credit to my mentor, Chris Orzechowski, for coining this name)
Cheering for you,
Wuyen
P.S. – If you don’t want the overhead of a full agency, but want the results of a full-stack email marketer, reach out at “wy<@>wuyenhsu.com”.
We should talk.
P.P.S – Now you know that email marketing involves a bunch of different skills, tomorrow, I’ll show you how to pull them together using my 4M Approach.