I have a confession.
I’m not a good dad. Because I don’t like kids. Never did, never well. If it weren’t for my wife’s insistence, we would never have the little one…
…and I’d be fine with that for my whole life.
No, this does not mean I would abuse the kid or anything…
It just means I treat the little one more like duty… than love.
(That’s why I never felt bad… or sad when she cries. I just deal with it, which is actually a very useful mindset to handle any emergencies. 😅)
Anyhoo…
I think the little one can “sense” this by instinct.
That’s why in the early days—when she’s no bigger than a basketball—she never wants “daddy.”.
It’s always Mommy.
(or maybe it’s just mommy’s milk, who knows)
But when Tracy ended her parental leave, returning to work…
I started picking up more (and more) responsibilities.
(I still wonder why… since I’m the one who doesn’t like kids 🫠)
Every morning…
I’m the one waking her up, changing diapers, smudging lotion all over her, changing diapers again because she always likes to poo before leaving, and walking her to childcare.
Every afternoon…
I’m the one picking her up from childcare, sanitizing all her bottles, washing her hands, changing diapers (again), and washing her clothes.
Every night…
I’m the one bathing her.
Every week…
I’m the one cooking her meals.
Every time she’s sick…
I’m the one taking her to the hospital.
And so on.
As I spend more time with her, something changes.
No, I still don’t like kids.
But the little one started to “want daddy” more.
She would wake up, flip around, yawn, (pee all over her bed), look at me, and let out a big smile—babbling “ba-ba-bow-bow.”
(Translate: father, hug me)
The reason I’m sharing this with you is that there’s a great parallel between this and how you attract raving fans who will buy any and everything from you.
At the core of relationship building –
Frequency is king.
You cannot show up once a week and expect to be a good dad.
You can’t appear in the feed once and expect people to trust you.
You cannot show up in their inbox once a month… and expect to build fans.
It takes repetition.
It takes frequency.
That’s why email marketing is simple:
How can you maintain the frequency—while sustaining the excitement—without boring your subscribers?
That’s the key.
To your success,
– WYH