In the last week alone, I saw two big names in the marketing space complaining:
“FB ad approval AI is going mayhem.”
They shut down ads (and accounts) when everything is 100% compliant. Even their live support admits something’s wrong.
Here’s what’s happening –
Right now, every single advertising platform is inflated with BIG election moolah. Therefore, FB (and every other SM platform) does not want to serve you.
Why would they?
The candidates do not require a positive ROAS. They are not demanding real human customer support.
In short—they are “better” clients.
Let this sink in…
It’s never a secret that Zuckerberg does not like working with small-to-mid-size entrepreneurs. They will always find excuses to force you out of the game to accommodate the mega players.
It’s the same for Google and Musk.
Today, it’s the election…
Tomorrow, it’ll be Disney, Procter & Gamble, Nike, Netflix, etc.
This brings us back to something even more important than “scaling” –
CONTROL
You do not want to be getting 100 sales today—forcing you to make a rash hire or overstock your inventories—only to get crickets tomorrow.
You want the peace of mind knowing…
You will be able to get X amount of sales consistently every week. This allows you to predict and control your growth—scaling safely.
This is where email marketing stands out.
It is not ruled by a single corporation.
You can export and upload your email list to another ESP. You can send a broadcast (or promo) whenever you have something to sell… without competing for the placement. You can build relationships with your prospects without worrying about Zuckerberg reducing your reach. (do you know that only about 5% of your followers will see your posts?)
Email marketing gives you the control to MAKE advertising work…
…especially as the ad cost soars into the sky.
Cheering for you,
Wuyen