When it comes to email marketing, inboxing is king.
It’s arguably more important than the copy.
(coming from an email copywriter)
Because a world-class copywriter can increase your open rate by 10~20% and your click-through rate by 2~3%. But –
If your email lands in the spam folder, it doesn’t matter how good your copy is.
One deliverability problem can send all your hard work down the drain.
So, how do you reduce your spam rate?
If you can only remember one thing about deliverability –
It’s all about proving to the ISP (Internet Service Providers, like Gmail or Outlook) that you are trustworthy.
It’s the reason your family can forward you the s.p.a.m.m.i.e.s.t email and still get it through. They are family.
In other words, you want to encourage your subscribers to engage with your emails—just as they would with a friend or family member.
How?
Hint: First Impressions Matters.
Cheering for you,
Wuyen