I’m keeping this issue short.
Because I’m leaving town for 4 days, I want to wrap up all the upcoming client work before I leave.
So, here’s a quick idea from YouTubers…
Most YouTubers rely on two sources of income:
- Advertising from YouTube
- Commission from products they promote
One of the most popular ways YouTubers use to promote a product is –
The Unboxing Video
The YouTubers record themselves opening and trying the new product.
It’s a very straightforward strategy.
Often, you don’t even need to show your face.
You can do a point-of-view video showcasing just your hand + the product.
The power of this strategy lies in DEMONSTRATION.
(show, don’t tell)
The interesting thing is…
I’m seeing a lot of supplement companies picking up on this approach for their ads.
No hero.
Just two hands, unboxing the product and demonstrating how to use it.
(maybe also demonstrating the before vs after effect)
And if a brand is running a creative for more than a week…
…you know it’s working.
So, give it a try.
(pro tip: you can also use this idea for emails. think about how you can “demonstrate” through word painting and storytelling)
Talk soon,
– WYH