Picture this:
You’re writing a love letter.
You know she’s the one. You love how she laughs. It’s like she glows under the sun, and the world slows down around her.
Today
You’ve finally muscled up the courage…
You spend hours writing a letter—picking the right words, pouring your heart out, and even sealing it with a spritz of perfume.
Once you’re finished…
You carefully slip it under the door.
Except…
It is the WRONG door.
She never sees the letter.
It ends up in the trash—unread and untouched.
That is poor deliverability.
Copywriters like to say, “All it matters is to write great emails. If people love your emails, they will try to find them no matter where it lands.”
I am a copywriter.
I wish it were this easy.
But unfortunately…
People are busy.
Most people will never notice if your emails go missing.
If they don’t even notice… why would they go hunt them down?
The reason a few copywriters (sporadic cases) can command such attention is because… THEY ARE SELLING TO COPYWRITERS, TOO.
Copywriters are the only weirdos in the world who actively seek out marketing emails to read, study, and praise.
Copywriters are the ONLY people who will notice a daily email gone missing.
But if you’re an e-commerce…
You are most likely NOT selling to copywriters only.
(if you are, that’s quite a niche 🤣)
Then, the rule is different.
You must inbox first before you have a chance to sell.
**Lesson for business owner**
This tool isn’t perfect.
Heck, it’s not even very accurate.
But this is a good place to start.
Run a free test to see how your emails are landing.
To be continued…
– WYH