A quick warning:
As an e-commerce owner, you will get a lot of cold pitches from freelancers selling you “magical codes” that can get you out of spam/promo.
They will try to scare you…
Fear-mongering you into buying their “quick fix” solution for 5k+.
Do not fall for this trap.
Because…
Most “gurus” selling magical “get out of jail” codes are landing in spam themselves.
While there are specific “basic requirements” for email deliverability, such as:
~ DKIM, DMARC, SPF
~ Consistency
~ Email size
etc
But at the end of the day…
You must understand what Inbox Providers, like Gmail and Outlook, are trying to achieve.
They have ONE job.
To give people what they want to read.
That’s it.
This means…
**Lesson for business owner**
If you want to hit the inbox, your #1 goal is to send something your subscribers WANT to read.
Remember the question?
“Is this email worth my reader to stop… and PROCRASTINATE everything they are doing right now… just to read this email?”
Same rule applies to deliverability.
To be continued…
– WYH