When my little one was born, my wife and I noticed something interesting.
She uses her left hand to grab blueberries.
She uses her left hand to snatch toys.
She uses her left hand to pick her teeth.
“Do you think… she might be left-handed?” Tracy asked me with a worried tone.
“Does it matter?”
“No… but this world is more friendly to the right-handed.”
We still don’t know yet. It’s too early to tell.
But it’s true…
Because the majority are right-handed, most tools are designed for the right-handed.
Same for marketing.
Most books and courses are designed for “marketers,” not business owners.
That’s why I’ve been writing this Email Profit Engine series with business owners in mind. You don’t need the nitty gritty. You want the big picture, plus…
Understanding what costly mistakes to avoid.
Now, back to email deliverability.
Email deliverability is the boringest topic in the world.
Until…
You start landing in spam.
You see a sub-15 % open rate.
Conversions are quieter than the cicada in the winter.
(and you start receiving freelancer cold pitching you “getting out of spam” or “getting out of promo tab” magic code 14 times a day)
This is when email deliverability suddenly becomes the most interesting thing in the world…
You realize you need to…
…
..
.
*yawn*
No, it’s still boring.
**Lesson for business owner**
Let’s face it.
If you’re not an email marketing geek already, you won’t become one tomorrow. This means you will never find the “technical side” of email marketing “fun.”
This also means…
Your job is NOT to become the world’s #1 deliverability expert.
(It’s not gonna happen)
Your job is to find someone you trust who can help you address deliverability problems moving forward.
Because maintaining email deliverability is like staying fit.
It’s not a one-time fix.
To be continued…
– WYH