Business owners often wonder:
“Why would anyone want to read my emails every day?”
To me, this is a weird question.
Because what they are really asking is…
“I know my emails are all dull and salesy. They are nothing but poster ads disguised as emails. Why in the world would ANYONE want to get these emails at all… let alone read them every single day? I don’t even want to read my emails every day.”
Sure.
If your emails are ad flyers with zero entertainment value, then you shouldn’t send more. But on the other hand…
We know –
~ The average Netflix user binges 1 hour and 46 minutes every day
~ The average TikTok user wastes 52 minutes swiping mind-dead short videos
~ The average YouTube user spends 58 minutes watching Baby Shark
Most importantly…
While everyone “claims” attention span is shortening…
The statistics for ALL THREE platforms have been steadily increasing every s.i.n.g.l.e. year.
This means –
People (aka your prospects) have attention spans.
But is your email worth their time?
And that, my friend, is the #1 rule in email marketing.
**Lesson for business owner**
Before you send any email, ask yourself:
“Is this email worth my reader to stop… and PROCRASTINATE everything they are doing right now… just to read this email?”
If the answer isn’t, “HELL YEAH!”
Rewrite it.
To be continued…
– WYH