Yesterday, I promised you to share a few costly mistakes when it comes to promotional launches.
But I realized…
You might not be a marketing geek like me.
You probably want to know how to run a launch first.
That’s fair.
Recently, I completed a 24-part series on “How to Run a Promotional Campaign—in a Laidback and Profitable Way.”
This is a case study I wrote live while running a launch for a client.
To be continued…
– WYH
P.S. – Yes, I’m not repeating all the lessons.
Because Promotional Campaign is a book on its own. I cannot justify the content in a few emails. (It took me 24 emails to document one launch.)